Welcome to The Agency's 2026 Red Paper Annual Wealth Report

THIS YEAR, THE GLOBAL REAL ESTATE MARKET HAS ENTERED A NEW ERA OF CHANGE.

In this issue of The Red Paper, we explore how U.S. currency fluctuations are impacting global real estate markets and how the Great Wealth Transfer is fueling new demand for luxury real estate—as younger generations inherit capital and transform how and where luxury consumers live and invest based on their values.

We showcase the lifestyle considerations making some destinations irresistible to second- and tertiary-home buyers, and take a deep dive into the economic forces and evolving preferences that are transforming a more opulent and amenity-rich rental market. Discover which condo markets are on the rise, which are cooling, and how developers are tailoring their offerings to the distinctive preferences of local resident buyers.

Learn which home features resonate most with high-net-worth buyers today, and how climate considerations are influencing their next purchase or build. Our lifestyle coverage spotlights seven top design trends and the emergence of holistic home wellness retreats alongside the most sought-after amenities. Finally, we reveal the sweet spot for megamansion sizes across markets and share our leadership’s market expectations for the year ahead.

Throughout this issue, we explore the lifestyle preferences and purpose-driven sensibilities guiding the highest end of the real estate market today. We invite you to dive into this year’s insights, perspectives, and data to better understand the moment we’re in—and where we’re headed next.

Rainy Hake Austin

PRESIDENT

Mauricio Umansky

FOUNDER & CEO

THE AGENCY’S 2025 ACCOLADES

A POWERFUL GLOBAL BROKERAGE

The Agency garnered tens of thousands of media hits and billions of impressions this year—alongside our well-established global television presence on network news and our worldwide recognition as a leader in the real estate industry.

# 1 Among the U.S.’s Top 50 Firms in Average Sales by Sides at $2.5M

# 2 Largest Privately Held Independent Brokerage in the Nation

# 13 Among Top 500 Residential Real Estate Brokerages

# 1 Among the U.S.’s Top 50 Firms in Average Sales by Sides at $2.5M

# 2 Largest Privately Held Independent Brokerage in the Nation

# 13 Among Top 500 Residential Real Estate Brokerages

REALTRENDS

Recognized as a Top Luxury Brokerage and Most Innovative Brokerage

Best Sales & Marketing Campaign for a Luxury Home/Property

Recognized as a Top Luxury Brokerage and Most Innovative Brokerage

Best Sales & Marketing Campaign for a Luxury Home/Property

INMAN 2025

5 Years As One of the Americas’ Fastest Growing Companies

FINANCIAL TIMES

7 Years As One of America’s Fastest-Growing Private Companies

INC. 5000

The Agency and our agents consistently earn top industry rankings and recognition in:

Inman, The Real Deal, HousingWire, Los Angeles Magazine, Variety, The Hollywood Reporter, Los Angeles Business Journal, T360

A POWERHOUSE LEADERSHIP

Our leadership team and top agents took the stage at prestigious industry events and conferences this year, including Inman Connect New York, Inman Connect Miami, and Inman Connect San Diego. Their voices were heard on network news channels, including Bloomberg, Fox News, and their thought leadership was published in the pages of industry- leading publications, including Inman and HousingWire.

Swanepoel Power 200

MAURICIO UMANSKY, RANKED 33RD

Swanepoel SP 200 Watchlist

RAINY HAKE AUSTIN

Inman’s 2025 Power Players

MAURICIO UMANSKY

Swanepoel Power 200

MAURICIO UMANSKY, RANKED 33RD

Swanepoel SP 200 Watchlist

RAINY HAKE AUSTIN

Inman’s 2025 Power Players

MAURICIO UMANSKY

Los Angeles Business Journal’s LA500 List

MAURICIO UMANSKY

HousingWire's Women of Influence 2025

RAINY HAKE AUSTIN

Los Angeles Business Journal’s LA500 List

MAURICIO UMANSKY

HousingWire's Women of Influence 2025

RAINY HAKE AUSTIN

The Hollywood Reporter’s 5th Annual Power Broker Awards

MAURICIO UMANSKY, MEDIA MAVERICK

Los Angeles Business Journal 2025 Corporate Counsel Awards

BRANDON BRAGA, GENERAL COUNSEL

The Hollywood Reporter’s 5th Annual Power Broker Awards

MAURICIO UMANSKY, MEDIA MAVERICK

Los Angeles Business Journal 2025 Corporate Counsel Awards

BRANDON BRAGA, GENERAL COUNSEL

Named Inman’s 2025 Class of Marketing All-Stars for the Second Consecutive Year

LAURA CORRIGAN, SVP OF MARKETING AND PR

MAKING HEADLINES

The Agency’s bi-coastal, award-winning in-house PR team sparked conversations and drove influential industry narratives this year, garnering global coverage and securing feature articles in more than 2,000 premier publications and media outlets to reach an audience of 33 billion.

FEATURED ARTICLES

AUDIENCE VIEWERS

FEATURED ARTICLES

AUDIENCE VIEWERS

With our unrivaled reach, deep bench of media expertise, and targeted approach, we tend to get people talking.

A MEDIA POWERHOUSE

When we tell your story, the whole world listens.

The Agency Magazine, our luxury lifestyle publication, offers perspectives on life and luxury. Beautifully designed and thoughtfully curated, it features editorial on design, architecture, travel, fashion, wellness, and cuisine—and showcases The Agency’s most coveted property listings to a global high-net-worth audience. Produced twice a year, The Agency Magazine is distributed by direct mail to our offices and clients, on private jets, and across digital channels.

The Agency Journal is an owned media channel and serves as an invaluable online source for market intelligence and insights, design and architectural trends, property listings, industry happenings, and luxury lifestyle editorial for a global audience of engaged readers. The Agency Edit is a weekly newsletter that helps to share The Agency Journal’s editorial content to one million weekly subscribers.

In 2025, The Agency expanded its social media footprint across multiple platforms, creating targeted and strategic campaigns that generated millions of brand impressions.

OUR NUMBERS DON’T LIE

Our media platforms serve as powerful communication channels that engage a global audience of discerning, like-minded readers, fans, and followers—connecting them to the people, properties, and perspectives that shape luxury real estate—resulting in inquiries and sales.

WEEKLY SUBSCRIBERS, THE AGENCY EDIT NEWSLETTER

FOLLOWERS

IMPRESSIONS ON INSTAGRAM @THEAGENCYRE

WEEKLY SUBSCRIBERS, THE AGENCY EDIT NEWSLETTER

FOLLOWERS

IMPRESSIONS ON INSTAGRAM @THEAGENCYRE

The Agency Magazine

DISTRIBUTED TO HIGH-NET-WORTH CLIENTS AND THE AGENCY OFFICES AROUND THE WORLD

FOLLOWERS ACROSS LINKEDIN, YOUTUBE, X, TIK TOK, FACEBOOK AND THREADS.

TOTAL IMPRESSIONS ON ALL SOCIAL PLATFORMS, UP BY 100K YEAR OVER YEAR

UNIQUE VISITORS EACH YEAR, THE AGENCY JOURNAL

FOLLOWERS ACROSS LINKEDIN, YOUTUBE, X, TIK TOK, FACEBOOK AND THREADS.

TOTAL IMPRESSIONS ON ALL SOCIAL PLATFORMS, UP BY 100K YEAR OVER YEAR

UNIQUE VISITORS EACH YEAR, THE AGENCY JOURNAL

WHEREVER YOU'RE GOING

THE AGENCY IS A LEADING GLOBAL BOUTIQUE BROKERAGE WITH OFFICES IN 150 MARKETS WORLDWIDE. CONNECT WITH US TODAY TO EXPLORE YOUR REAL ESTATE GOALS FOR 2026 AND BEYOND.

DISCLAIMER

WE CAN TAKE YOU THERE.

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