Letter from The Agency's Leadership
Welcome to The Agency's 2027 Red Paper Annual Wealth Report
Life is about change and possibility. And the global real estate market is no different.
As our 2027 Red Paper Annual Wealth Report reveals, the luxury landscape, across cities, countries, and continents, has never been more dynamic. Wealth is being created and inherited at a historic pace, and home buyers are making big decisions — led by strong feelings, clear priorities, and long-term desires.
In a world changing this fast, expert counsel and hands-on care are becoming more rare. But they matter more than ever.
At The Agency, our beliefs are firm, and our focus is clear. Our agents and their clients come first, and that means arming them with fresh perspectives that inspire them and leading-edge intel they can act on.
In our latest Red Paper, we cut through the noise and hearsay with original data, in-depth reporting, and expert voices from across The Agency’s global network. To deliver a real-time view of prescient trends, we surveyed 3,500 agents across our nearly 200 markets worldwide through The Agency’s Global Survey. These firsthand accounts reveal the challenges and opportunities shaping local luxury markets around the world. We also pinpoint the forces driving the market’s most meaningful shifts and what they mean for buyers and sellers, now and in the months ahead.
We also look more deeply into how and why the luxury landscape is splitting in two, as ultra-high-end buyers move with conviction while the entry level stays cautious. We track the trends as new AI fortunes reshape demand in the Bay Area and beyond, and dig into the rise of "landmaxxing,” with acreage and privacy emerging as new status symbols.
You'll also read why more Americans are putting down full-time roots abroad (and where they want to be), and how today's buyers are embracing the role of steward for homes with provenance. Plus, we reveal what luxury-level collectors are buying, from yachts and cars to art, and reveal how artful home staging is giving sellers a real edge.
As the new year approaches, we encourage you to put The Red Paper to work for you. Use it to glimpse where the market is headed, and get there first.
This moment is full of opportunity. Let new knowledge lead the way.
Rainy Hake Austin
President
